From Music to the World Behind the Stage
Andre began exploring music at around 13, after finding an old guitar in his bedroom. He taught himself chords online and eventually learned to play 13 musical instruments. Performing was initially intimidating, but each opportunity helped him become more comfortable on stage.
That confidence developed into hosting and emceeing. His school leadership roles also gave him a closer look at event logistics. Across four years, he served in student leadership positions and helped set up sound systems for school events, learning about the work audiences rarely notice but every programme depends on.
A Pair of Stage Lights Changed the Direction
A turning point came during a content-creation internship with a well-known creator. Andre noticed two unused PAR stage lights and asked whether he could take them. The creator agreed. Those lights became the beginning of his equipment collection and an entry point into stage lighting.
Andre began learning how lights could change the atmosphere of a performance. He also helped at stalls and put money earned from small opportunities back into equipment. At a Punjabi wedding, he received ₹2,000 through the traditional shoe-hiding custom and put it towards two smoke machines. For his 16th birthday, he asked for a DMX lighting controller instead of two other gifts. The pattern was clear: learn by doing, use available resources and reinvest whenever possible.
The First Paid Event: 30 November 2025
ANM Eventica began to take shape after a conversation at a badminton court. Someone asked Andre to help with a birthday celebration for his son. Andre offered to lend his lights without charge, but the client insisted on paying ₹10,000 and asked about cold-spark effects.
At that point, Andre had six lights and two smoke machines. He used the budget to arrange the additional firing system and cold-spark effects, then delivered the setup. The event took place on 30 November 2025, a defining milestone that showed him his skills could become a paid service.
He reinvested earnings into moving-head fixtures, larger PAR lights, smoke machines, a DMX controller, power distribution equipment, cables and decorative elements. Each purchase expanded what he could offer and increased the responsibility involved in planning a reliable setup.
ANM Eventica: From Equipment to Event Production
ANM Eventica is officially registered and provides event lighting, special effects, equipment rental, transport, setup and technical operation. Its work spans celebrations, school programmes, choir performances, gym events and other small-to-medium productions. Depending on the brief, the team supports technical production or coordinates with suppliers.
The approach is practical: understand the client's needs, match equipment and budget to the event, and consider technical details before showtime. Positioning, colour, timing and control shape the atmosphere. Equipment rental also involves setup, power and signal cabling, plus an operator who understands the system. The goal is to make the production work as intended, not simply deliver equipment.
Learning from Live Shows and Industry Experience
Andre continues to learn by watching how professional productions are built. At concerts and festivals, he pays close attention to the production console and the teams operating the show. His interests include DMX512 control and lighting systems such as Avolites consoles and grandMA3.
During an Indian Ocean performance in Varanasi, members of the production team asked him questions about lighting. After discussing his knowledge, they allowed him to operate the lights. For Andre, the experience reinforced the value of curiosity and preparation: paying attention and being ready to learn can open unexpected doors.
Building Beyond Lighting
ANM Eventica has developed a Brand Activations direction, supporting event manpower, marketing assistance, stall setup and coordination with collaborators and vendors. The business has worked on projects connected with jewellery and sari companies, and its wider activity includes workshops and community programmes.
Andre helped organise a dance workshop featuring Mitha Kannan and Nia Nagal, and worked with St. Martha's Hospital on workshops that included CPR and choking-awareness education. Events can do more than entertain: they can help people learn, promote a brand or support a community cause.
The young team brings interests including dance, filmmaking, music, coordination and technology, gaining experience through real projects.
A Founder's Philosophy
Andre's journey has involved limited resources, independent learning and adapting when plans changed. An early running-community event idea under ANM Athletica faced challenges around age, banking and collecting funds. He returned to it and relaunched ANM Athletica on 5 September 2026, his 18th birthday.
His guiding principle is:
“No matter how hard it is, no matter how scary it is, execute the idea first and fine-tune it later, because every expert was once a beginner.”
Progress, he believes, comes from starting, learning and improving the next attempt.
The Road Ahead
For ANM Eventica, the next stage is about expanding its service capability, developing partnerships, reaching more clients and learning from every production. Growth requires more than buying gear; it depends on communication, realistic planning, reliable execution and strong relationships with clients and suppliers.
The tagline captures the spirit behind the work: “You bring the vision, we bring the ignition.”
Andre aims to help clients turn ideas into well-run events while building a company shaped by hands-on experience, creativity and persistence.
About ANM Eventica
ANM Eventica is a registered event production business offering lighting, special effects, equipment rentals, setup, technical operation and event coordination.
Connect with ANM Eventica
For enquiries, collaborations, event bookings and quotations, connect with ANM Eventica through its official channels.
WhatsApp: +91 96639 26087
Email: anm.eventica@gmail.com
Instagram: https://www.instagram.com/anm.eventica?srtk=dGM4b2E4anplN3g1&utm_source=qr
Founder: Andre Noel Menezes
Founder Profile: https://www.instagram.com/andre.menezes_12345?rpxt=ZDA4cWVteDRjN2tk&utm_source=qr
ANM Eventica: You Bring the Vision, We Bring the Ignition.
The story of a young founder who started with two stage lights and a willingness to learn, and turned that beginning into a growing event production brand.
